Iowa DOT Changes Traffic Safety Message

(Ames) The Iowa Department of Transportation’s new traffic safety campaign is getting personal. A DOT representative says they found that the previous “Zero Fatalities” campaign was not resonating with drivers–that a “numbers game” didn’t mean as much as something closer to home. Their new “What Drives You” campaign will remind drivers who’s waiting for them at the end of their trip, and what happens if they don’t arrive safely.