(Irving, TX) – The Big XII conference is pursuing a groundbreaking naming rights deal that could be one of the most lucrative in college sports history.
Led by commissioner Brett Yormark, discussions have centered on renaming the conference to incorporate a corporate sponsor’s name, potentially worth hundreds of millions of dollars. This move follows a trend seen in bowl games like the Capital One Orange Bowl. Sources indicate that the proposed new name could include “Allstate 12,” with Allstate being a prominent contender.
The initiative, aimed at boosting revenue amidst rising costs and upcoming changes in athlete compensation, is part of broader strategic efforts by the conference to secure financial stability and competitiveness.
