(Atlantic) The Atlantic City Council approved changes to the Sunnyside Swimming Pool Fees and Applicability Provisions at Wednesday’s meeting.
At its February 3, 2026, meeting, the Personnel & Finance Committee recommended updated rates for the Sunnyside Pool after discussions and coordination with the YMCA management team that operates the facility. The Committee examined current operating data, compared rates with surrounding communities, and evaluated the overall cost of providing service.
According to Atlantic City Administrator John Lund, the current operating cost per person is approximately $12. Existing user fees fall well below that level, resulting in a significant annual operating deficit. Committee members emphasized that the proposed increases are designed to remain competitive regionally while narrowing the gap between revenue and expenses.
In addition to modest admission and pass adjustments, the fee schedule includes early-bird incentives for season pass purchases and structured youth pricing. These targeted strategies aim to balance accessibility for families with fiscal responsibility, ensuring that the pool remains affordable while better aligning revenues with actual operating costs.
The new rates are as follows: Daily admission to the Sunnyside pool is $7.00 per person; seasonal group passes for up to five individuals are $145.00 and are not limited to family members. Individual season passes are now $100.00 per person. The punch pass is $50.00. Each Punch Pass shall include three (3) complimentary visits as part of the established pricing structure. Children ages two and under shall be admitted free of charge. A daily admission rate of $3.00 shall apply to young children ages 2 through 5, as administratively determined for consistency and clarity at the point of sale. The pool management team is authorized to begin online season pass sales prior to Easter each Calendar year, subject to system capabilities. Additionally, the pool management team is authorized to offer day-pass gift certificates at the previous $5.00 rate for a limited holiday and Easter promotional period. Implementation shall be contingent upon confirmation that the pass sales system can accommodate temporary pricing adjustments.
Lund says the decision comes at a critical time for municipal budgeting across Iowa. Ongoing conversations at the Iowa State Legislature — including proposals supported by the Governor to cap new property tax revenue growth at 2 percent — could significantly limit cities’ ability to subsidize services through general fund dollars. If enacted, such caps would limit the amount of operational loss the City could offset with property tax revenue.
City leaders emphasize that the municipal pool is a valued community asset, offering recreation, wellness, and family engagement each summer. However, they also note that the operating deficit must shrink considerably to ensure long-term sustainability.
Lund says the fee structure represents a responsible step toward reducing annual losses while maintaining community access. Continued partnership with YMCA management is expected to focus on improving operational efficiency and cost controls alongside the revenue adjustments.
