(NAFB) As you prepare to break bread this holiday season, how often do American consumers think about the farmers who make that meal possible? And how many consumers think about the tools in the farmer’s toolbox to keep that food affordable?
Jessica Christiansen, Head of Bayer Crop Science Communications, says most consumers don’t appreciate how challenging food production is. One of the keys to success, she notes, is innovation, allowing farmers to produce more per acre while using fewer inputs and, ideally, being profitable
Christiansen added that innovation plays a key role, allowing farmers to stay ahead of the many curveballs Mother Nature tries to throw each and every year. That means inputs need to evolve as well…
Christiansen says this holiday season, while you’re enjoying all of that great food, she asks everyone to think about the role science, technology, and innovation play in your everyday life.
And she asks that everyone thank farmers for all the hard work they do.
