(Undated) — More people are expected to be on the hunt for deals this week on Black Friday. But according to a new survey, they’ll be looking to spend less than they did last year.
Deloitte’s 2025 Holiday Retail Survey shows that on average, consumers who plan to shop during the Black Friday to Cyber Monday period expect to spend 622 dollars, down four percent from a year ago. They cite economic uncertainty, a higher cost of living and financial constraints. Two-thirds of those shoppers will use credit cards or buy-now-pay-later options to spread out their payments.
Overall, 82 percent of consumers surveyed say they’ll shop over the Black Friday weekend, up from 79 percent last year.
