(NAFB) Using the Gardner Food and Agricultural Policy Survey results, the University of Illinois researchers found that although frustrated by high prices, most consumers feel food prices at grocery stores are at least somewhat ‘fair.’ This was especially true of dollar stores and discount grocery stores, says Maria Kalaitzandonakes.
Restaurants, particularly fast-food restaurants, did not fare so well in the survey. Most consumers felt fast-food restaurant prices were unfair, and over half said prices were causing them to reduce how often they drive through or stop. Even more telling is how they are coming to view the drive-through.
In short, it sounds like consumers are looking for better deals on food when they dine out or eat in, and, most importantly, they’re complaining about the high price of food. However, when U of I researchers looked deeper into the survey, they uncovered some interesting twists in what price hikes consumers say they are willing to bear.
If you would like to read more from the Gardner Food and Agricultural Policy Survey, you can do that online today from the Farmdoc Daily website. Search it for “food prices” and look for the title, including the words “fair fare.” That’s spelled f-a-i-r / f-a-r-e.
