(Atlantic) The Atlantic Chamber Ambassadors were hosted by Atlantic Motor Supply (NAPA) on Thursday, November 10th, 2022. The Ambassadors welcomed the new owner, Martin Murdock, and viewed the newly redesigned show room.
Marty Murdock is based out of Woodbine, Iowa where he lives with his wife Carrie, and four busy children. Much of his time is spent working between his seven NAPA stores in Missouri Valley, Avoca, Neola, Denison, Ida Grove, Glenwood, and as of June 1st, 2022, the Atlantic location. When asked what his favorite part of owning the auto parts store is, he says “the people.” Marty’s focus has always been customer service. “When your customer can shop anywhere, you have to give them a reason to buy from you.” The NAPA team prides themselves on going the extra mile and finding the parts that can’t be found and taking the time to walk the customer though a question or at-home project.
Atlantic Motor Supply has recently added over $300,000 in inventory and has rearranged the front show room to be easier for the customer to find what they need and get back to their project. Marty shared that the auto part industry, like many other industries, have had to evolve the way they do business and be pro-active to the customer’s needs. One example of enhancing the customer experience would be the addition of NAPA Online, which gives the customer the ability to order the part through the website and pick up the part in store and still take advantage of the knowledgeable staff.
